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TOP SALON & SPA OWNERS NETWORK THEIR WAY TO SUCCESS AT INTERNATIONAL SALON/SPA BUSINESS NETWORK'S ANNUAL CONFERENCE

Indian Wells, CA-May 4-6, 2008-Owners and key managers from North America's top salon and spa companies accepted the invitation to "Network Your Way to Success" at the International SalonSpa Business Network's (ISBN) 2008 Conference, May 4-6 in Indian Wells, CA. Formerly known as the International Chain Salon Association, the group represents leaders and senior executives from companies owning and managing two to more than 12,000 salons and/or day spas.

"Based on our members' feedback, our 2008 conference focused on networking to share best practices and solve common challenges," says Paula Malloy, ISBN president and director of marketing for JCPenney Salons. "THE ISBN offers the owners of multiple salon or spa locations the opportunity to belong to an inclusive network of companies that shares information and ideas about how they are creating new opportunities in the marketplace by thinking differently and acting without fear. The goal of ISBN is to help everyone involved achieve their next level of success."

• 1. Think of a place you just love to do business.
• 2. Ask yourself what's in that place that you find compelling? What does that company do to lock you in and differentiate itself from others?
• 3. Ask yourself, "What's my version of that?"

Calloway then led an interactive workshop in Becoming a Category of One with Your Staff, with real-world examples from Debra Penzone, president of Charles Penzone Salons & Day Spas in Columbus, OH, and Becoming a Category of One with Your Clients, with Ron Provenzano, co-owner of Zano Salons & Day Spas in the Chicago suburbs. Calloway is the author of best sellers, including Becoming a Category of One, Work Like You're Showing Off and Indispensable: How to Become the Company That Your Customers Can't Live Without.

Roundtables allowed members to get in-depth on the topics that matter most, including How and When to Add Locations, Marketing/Promotions, Lease Negotiations and Renegotiations, How to Value Your Business, Employee Benefits and Compensation Packages for Hiring and Retaining Quality Staff, Client Acquisition and Retention Programs, How to Run a Cost-Effective Contest for Your Staff, How to Manage Millennials, Franchising and Web Site Development.

Highlighting the conference were Speed Meetings in the Link-Up lounge with gold sponsors, including Redken Fifth Avenue NYC and Matrix; silver sponsors, including BehindtheChair.com and WhoDoesYourHair.com, Farouk Systems Group, Nioxin, SalonBiz and SpaBiz; and bronze sponsors, including AG Hair Cosmetics, Alterna, Belvedere, Brocato, Envision, European Touch, GoLoyal, Hairdreams, HairUWear, Kenra, KPSS, Metropolis, Millennium by Harms Software, NailTek, Paul Brown Hawaii, Product Club, Pure Fiji, Rogers Software Development, Sexy Hair, Takara Belmont, The Pavilion and Zotos.

In addition, the event featured a party in the desert, featuring the desert sunset, mini tours of the San Andreas Fault, star gazing and dinner, sponsored by Shortcuts Software and the Golf Tournament, co-sponsored by Redken and Matrix.

The International SalonSpa Business Network is comprised of more than 50 top companies, owning two to 12,000 salons each, with combined gross sales of more than $10 billion annually. The membership represents more than 25,000 salons and employs more than 250,000 people licensed in the cosmetology field, who facilitate more than 500 million client transactions per year. Call 1-866-444-ICSA-4272 for more information on joining and on attending and/or exhibiting at ISBN's next Conference, May 31-June 2, 2009, at The Ritz-Carlton Hotel in Amelia Island, FL.

CHAIN SALON OWNERS 'JOIN THE NETWORK'-CAPTIONS

• President Paula Malloy, JCPenney Salons;
• Paul Brown, Paul Brown Hawaii;
• Treasurer Larry Walt, Design 1 Salon Day Spa
• Henry Pelusi, Philip Pelusi Salons & Day Spas
• Roseann Perea, The Regis Corporation
• Vice President Gordon Logan, Sport Clips;
• Ron Provenzano, Zano's Salons & Day Spas;
• Patrick Neville, BeautyFirst;
• Jason Volk, Chatters CA;
• Philip Gould, Gould's Salons & Spas;
• Vice President Carlton Whitaker, The Spa by Mitchell's
• Secretary Charles Penzone, Charles Penzone Salon & Day Spas

Calloway
"For a company that has a great track record of success, the biggest threat to future success is internal complacency-not external threats," said keynote speaker Joe Calloway. "Don't allow your past success to become the enemy of your future success."

Calloway-Penzone2
Keynote speaker Joe Calloway and Debra Penzone, president of Charles Penzone Salons & Day Spas in Columbus, OH, discuss How to Be a Category of One with Your Staff. At Penzone's, that's a goal from day one of the interview process, which makes them feel like they're auditioning for "American Idol" and they just got to Hollywood, then continues through their Boot Camp orientation to immerse them in the Charles Penzone brand to working together during charity outreach programs to the senior leadership team calling every team member on their birthday.

Calloway/Provenzano2
Keynote speaker Joe Calloway and Ron Provenzano, co-owner of Zano Salons & Day Spas in the greater Chicago area, discuss How to Be a Category of One with Your Customers.

Golf-Philip/Larry/Ron/Tim
Ready for a beautiful day on the golf course are from left Larry Walt, Design 1 Salon Day Spa; Philip Gould, Gould's Salons & Spas; Ron Provenzano, Zano Salons & Day Spas; and Redken's Tim Forbriger. Redken and Matrix co-sponsored the tournament.

Paula
ISBN President Paula Malloy

Paula/Carlton4
ISBN President Paula Malloy thanks retiring Vice President Carlton Whitaker of The Spa by Mitchell's for his nine years on the board.

Roundtables-Marketing
Carlton Whitaker (white shirt) of The Spa by Mitchell's and Philip Gould (green striped shirt) of Gould's Salons and Spas lead the popular marketing roundtable.

Roundtables-Jason
Jason Volk of Chatters Canada, shares ideas on How to Run a Cost Effective Contest for Your Staff.

Roundtables-12
Larry Walt of Design1 Salon Day Spa leads the roundtable on Lease Negotiation and Renegotiation and How and When to Add Locations.

EDITORS: Please save the dates on your own calendar to attend this special event and add to your publication's educational and industry events calendar. Thank you!

SAVE THE DATES
FOR ISBN’s 2009 CONFERENCE